Apple desktops – not too long ago, they were a thing. In fact, they were a very good thing, and made Apple a lot of money.
The recent product vacuum hasn’t gone unnoticed by Cook. In an employee e-mail unearthed by TechCrunch, Cook wants people to know, that he knows, that the desktop business is good for Apple.
“Some folks in the media have raised the question about whether we’re committed to desktops. If there’s any doubt about that with our teams, let me be very clear: we have great desktops in our roadmap. Nobody should worry about that,” he wrote.
Cook must know how to read a poll, as people’s patience has run out. Here’s a glimpse at how their desktops are currently rated, and this is by their fans:
It isn’t a coincidence that the MacBook Pro is the only computer with a passing grade, Apple actually got around to releasing a newer model. On the other side, t’s been 1097 days since the Mac Pro saw a release.
- MacBook Pro – October 2016
- MacBook – April 2016
- iMac – October 2015
- MacBook Air – March 2015
- Mac Mini – October 2014
- Mac Pro – December 2013
As for how they got here, Cook waxes philosophical.
“You can rarely see precisely where you want to go from the beginning. In retrospect, it’s always written like that. But it’s rarely like that.” he starts.
“The fantastic thing about Apple employees is they get excited about something, and they want to know how it works. What it will do. What its capabilities are. If they want to know about something in an entirely different industry, they start pulling the string and see where it takes them. They’re focused more on the journey, which enables so many great things to happen. “